Chocolate Haven tour

Chocolate Haven sign

As promised, here’s an extended tour of Jacques Torres Chocolate Haven in Manhattan. Part storefront, part chocolate factory, an outside glance of the building showcases its industrial side.

industrial interior

Can you guess which part’s the inside and which part’s a reflection from the outside?

oompa loompa

Large windows allow passersby to spy the inner workings of Jacques’ store. Here, an “oompa loompa,” as he calls his employees, pops the chocolate out of its mold.

Unlike most chocolatiers, Jacques makes his own chocolate from scratch, all the way from bean selection to the roasting, grinding, conching, tempering and molding. (From what I’ve heard, most chocolatiers buy chocolate from somewhere else and then re-melt them into truffles.) In a recent chocolate demo, Jacques said that making chocolate didn’t make sense from a business standpoint. It would be a lot cheaper to outsource the chocolate, but Jacques loves the craft of chocolate so much that he can’t wait to come in every morning and smell the beans that have been conching (a process to smooth the gritty beans) all night.

conveyer belt

A chocolate conveyer belt, in which goods are packaged.

Chocolate Haven entrance

Upon entering the store, a large welcome mat and bright red walls whet the visitor’s appetite for chocolate.


Here are more chocolate teasers: a two-foot tall bag of cocoa beans, molinillos (wooden Mexican whisks used to froth hot chocolate) scattered on the wall, and a metate y mano (a stone rolling pin traditionally used to mash cocoa beans into chocolate).

cocoa press

Before modern machinery, chocolate making was literally a hands-on process.


One of Jacques’ biggest draws are his truffles. I don’t know what’s more exciting: the exotic flavors like passion fruit, European peanut butter (hazelnuts and chocolate are a winning combination, as proven by my love for Nutella) and wicked fun (chili), or their $1 price tag! Yes, Jacques’ truffles are cheaper than Godiva’s!

more truffles

More truffles.

chocolate bark

Tower of chocolate bark.

milk-chocolate covered cheerios

Jacques also has a collection of ever-changing candy. Here, the chocolate-covered Cheerios show off his sense of humor.

mini cookies

In addition to the chocolate, the store has baked goods, including mini-cookies…


…and full-sized pastries if your wasteline can handle them.

Jacques Torres Chocolate Haven
350 Hudson at King Street (1 block South of Houston)
New York, New York 10014
212.414.2462 phone
212.414.2460 fax

Comments off      Email Email      Print Print

The comment form is closed.