The Treats Truck: No Tricks, Just Sweets

Treats Truck crispy squares, oatmeal jammies, brownies, creme sandwich cookies and chocolate chip cookies
Photo: Robyn Lee/Serious Eats

As a dessert lover, I get hankerings for cookies a lot. The only thing is, I don’t want to bake a batch and finish them all by myself (which happened when I recently ate my friend’s homemade birthday present). The other option is going store bought. In New York, that means getting something affordable but disturbingly unnatural from Au Bon Pain, Pepperidge Farm and Entenmann’s. Or, spending $2 to $3 for a cupcake at Magnolia, Buttercup and all those other retro bakeries. But seriously, a cupcake for $3? They’re not that good…

Enter the Treats Truck, a bakery on wheels! They started dispensing fresh goodies from their environmentally friendly truck, Sugar, this June. A portion of their proceeds also goes to charity.

The early reviews on the Midtown Lunch blog sounded suspicious:

“It’s true, the peanut butter cookie is not very good. Sure, it looks tasty and delicious but it’s actually POISON! So, um, don’t buy any ok? Thanks.”

“I can confirm that the PB sandwich cookie is just awful. And the standard chocolate chip cookie and the sugar dots were also quite heinous. I hated every luscious, highly caloric bite.”

Hmm, it was worth an investigation. An undercover reporter at Court TV brought back the bounty to our office. Read the blog for the verdict and a blurb about yours truly. (Full disclosure: one of the bakers is a fan of Court TV, but I’ve never met her.)

savoring the Treats Truck goodies
Photo: Susie Felber/Court TV

If you’re too lazy to click there, here’s my thoughts. What I like about the Treats Truck is they don’t pretend to be something they’re not. If I were to describe them in one word, it would be honest. “Not too fancy, always delicious!” proclaims their slogan. Their $1 cookies aren’t gourmet, but they’re satisfying. There’s none of that $3 “Oreo” madness (for one cookie!), like at Bouchon Bakery. Their peanut butter cookies actually taste like peanut butter, and their other goods are buttery and tender. I don’t know how their “competitors” manage to make cakey, shockingly sweet or biscuit-like cookies.

It’s worth a stroll to make a purchase or try one of their many free samples. Their staff is super nice. Check their web site or call for their locations. Since there’s only one truck, it can be difficult to pin them down. Twice, their site said they’d be near my work, but they weren’t. :-( Now I programmed their number into my cell phone for the latest updates. Hopefully they’ll develop a regular schedule.

Treats Truck
212-691-5226

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2 Comments »

  1. Charlotte said,

    I investigated the Treats Truck last month, and their cookies are incredibly rich. The one surprise was a small, flower-shaped lemon cookie with fruit jam. The lemon packed a powerful punch, and made me think it was worth the $2 for the tiny treat.

    July 23, 2007 at 3:49 pm

  2. Susie said,

    Jessica, you are Su sweet! Thanks for the post and for making the best model/taster an investigative gal blogger could ask for. You = rock.

    July 24, 2007 at 8:56 pm

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